Abel

The Pause campaign celebrates vibrancy and confidence with a bright & vivid colour palette of orange and mimosa yellow - one of the fragrances’ natural ingredients. Visually, the bottle is framed within layers of mimosa plants, shifting glass, and radiating light - a consistent motif throughout the branding campaign. In the motion piece of the Pause campaign, the bottle is shown through these shifting layers - showing complexity, movement, and growth. With the branding itself, drawing on & developing throughout the entirety of the animated piece, the aim was to showcase development as time goes on with it all springing into full colour & light once the final product is revealed. In this piece, Pause is taking a moment, offering a sense of calm, and creating a beautiful sense of self. The motion is designed to flow in its own time, a kind of visual mantra that is both calming, soothing, and elevating.