Te Awhi
2025
Brand Imagery
Te Awhi is a Māori mental health and addiction support provider working with whānau across Waikato and Te Tai Tokerau. Their approach to wellbeing is shaped by care and a deep belief in the strength of community. As part of their presence at the Indigenous Wellbeing Conference 2024, we were invited to help extend their existing brand in collaboration with Extended Whānau by giving visual form to the values that guide their work. The goal was to create something that could stand alongside the organisation and reflect the depth and integrity of their work.
A symbolic visual built around a pou and a woven cloak, representing strength, support, and the layers of care that wrap around us.
Central to Te Awhi’s philosophy is the pā harakeke metaphor: the flax grove, and its layers of nurturing relationships. We drew on this metaphor to shape a CGI visual that could speak to that idea. At the centre stands a pou - standing tall as a symbol of humanity, linking past, present, and future generations. Around it flows a cloak inspired by pā harakeke, representing protection, healing, and the dynamic paths we walk through life.
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