By Pariah

2026

Ring Builder

WorkGroup worked with New Territory to build a unique e-commerce experience for By Pariah's ring stack selector, letting customers combine and personalise their own stack from dozens of designs. We created photorealistic 3D models of each ring in the collection, animated to rotate a full 360 degrees and reveal every detail, giving shoppers the freedom to mix, try, and play their way to their perfect stack.

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CGI

Motion

Web

Once the full collection existed in 3D, we took things further, creating a playful slot-machine style animation for the stack selector itself, bringing energy and fun to the experience of discovering By Pariah's designs.