Kathmandu

For Feather Flight, we built a fully photorealistic 3D visualisation of the luggage, then used animation to tell two stories at once. The bag lifts gently into the air like a helium balloon, demonstrating its lightweight build in a way that's felt rather than explained. It then explodes apart to reveal each compartment and storage section, before snapping back together and landing with a light bounce, a small physical cue that speaks to the product's sturdiness. 3D gave us the freedom to explore ideas that are simply impossible to film in real life, while also making it easy to showcase the full range of colours and SKUs with total consistency.

The XT Series called for a different kind of storytelling. Built from four technically advanced layers, from a breathable base through to a fully waterproof, seam-sealed shell, the system is engineered so each layer earns its place, working together to keep you warm, dry, and moving. WorkGroup created ambient 3D animations of each individual layer, gently animating the texture and construction of the fabrics to show precisely how they perform, from moisture-wicking base fibres to weatherproof outer shells.

Across both projects, 3D allowed us to communicate function and form simultaneously, showing not just what these products look like, but how they actually work.