Simon James

2023

Digital Campaigns

To explore the moments inspired by great design, we used motion, imagery, and sound to bring Simon James' new release pieces to life. Through shifting silhouettes and ever-changing formations, we framed each piece as more than an object: a catalyst for new moments. We designed a unified visual system that brought beauty, character, and cohesion across two collections, while letting every piece stand on its own.

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Motion

Sound

Imagery

Our Approach

Working across two collections, we treated each piece as a starting point rather than a subject. Specially crafted sound and flowing visuals drew out the quiet moments a well-made object invites, the pauses, the shifts, the rituals that form around it. By anchoring the work in James' designs and letting motion build around them, we created a consistent language that carried across both releases while giving each product room to lead. The result is a body of work that celebrates the craft of the furniture and the moments it makes possible.