Taylor Groves

2022

September Capsule

WorkGroup worked alongside photographer Matt Hurley to create a launch video for New Zealand fashion designer Taylor Groves. The film focuses on the garments themselves, with models gliding through the air against a picturesque countryside backdrop, bringing new life and energy to the clothes through moments of joy and fun in a place that feels unapologetically like home.

Video

Special Thanks

Models: Isaac Ieremia, Crystal Lim, India Wray Murane
Photography Director: Matt Hurley
Photography Assist: Johnny de Silva
Stylist: Tom So
Hair & Make-up: Binh-Minh Ha
Audio: 'Rise' by Fraser Austin

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