Best Design Awards

At the centre of the campaign sits the Best orb, reimagining the awards' iconic purple pin as a portal, a kind of time capsule holding everything ever entered. For the social media campaign, we created over 100 animated assets exploring the orb from the outside, with imagery and past entries warping and skewing across its sphere-like form. The energy inside was always visible, always pulling you in.

On the night, that invitation was answered. A three-minute hero film took the audience inside the orb, revealing a world built entirely out of the work itself, soundtracked to a pounding, drum-heavy rhythm that turned Auckland's event city into the Best Awards. Alongside the hero video, we composed a unique energetic soundtrack for each award category, and built an interactive display that let attendees step inside the orb themselves, warping and moving with them in real time.

The result was a campaign that didn't just celebrate design, it let people walk into it.