RNZ

To stay true to the notion of a ‘supportive’’ motion identity, we designed a focused, ‘no-frills’ system that heroes the journalism and story-telling that RNZ has become renowned for. Building on the iconic elements of RNZ’s identity, putting it to work whilst drawing on the meaning of its inherent elements. RNZ’s motion identity stems from the Tōhu device itself which gently unfurls but never reverses back into itself - able to seep into and support the content, branding the media to help identify the news provider. The motion velocity of all of our assets follows the ‘resonance’ device: quickly animating into but easing on landing so each animated asset is concise yet graceful.

Subtle animations, such as underlined systems and simple slides, are effective in enhancing, not overtaking the information. Breaking news now shifts in quickly alongside imagery, to indicate urgency while resisting the temptation of the animation being the main attraction. All motion assets were delivered to client in a format that is easily accessible and interactive, allowing ease of access for journalists to assist in telling their stories.

Alongside the set of interactive motion templates, we created a set of rules that are focused on the concept of motion amplifying journalism and the stories RNZ tells. Rules such as no motion blur on animation assets and minimal use of supplementary animation to ensure focus on the information being provided.